AMAC provides 20 years of clean drinking water to an individual in need with every purchase.
AMAC was created by a sneakerhead that decided that instead of the retail markup of shoes going back into the company, it should go to a good cause.
Showing that shoes can have a deeper meaning aside from the general fashion side of things, upstart brand AMAC Footwear looks to redefine and reshape the perception of sneakers.
McAllister has partnered with the California-based nonprofit Water Wells for Africa to donate a portion of the proceeds from each shoe sale to the charity.
That’s a great price point, and I think its awesome that your moneys going back to someone who needs it.